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Privacy Policy

This Privacy Policy describes how Bromelia Swimwear (“Bromelia,” “we,” “us,” or “our”) collects, uses, and shares personal information when you visit or make a purchase from bromeliaswimwear.com (the “Site”) or otherwise interact with our services (the “Services”).

By using our Services, you agree to the practices described in this Privacy Policy.

Personal Information We Collect

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases.

Information You Provide Directly

  • Name
  • Billing and shipping address
  • Email address
  • Phone number
  • Account and order information

Payment information is processed securely by third-party payment processors. Bromelia Swimwear does not store full credit card numbers.

Information Collected Automatically

  • IP address
  • Browser type and version
  • Device type and operating system
  • Time zone
  • Pages viewed and interactions
  • Session identifiers and referral data

We collect this information using cookies, pixels, web beacons, and similar technologies.

Cookies & Tracking Technologies

We use cookies and similar technologies to operate and improve the Site, analyze usage, remember preferences, and deliver advertising.

You may control or disable cookies through your browser settings. Disabling cookies may affect Site functionality.

How We Use Your Personal Information

We use personal information to:

  • Provide and operate the Site
  • Process orders, payments, returns, and exchanges
  • Communicate with you regarding your account or purchases
  • Send marketing communications (where permitted)
  • Personalize advertising and content
  • Improve our products and services
  • Detect and prevent fraud or security issues
  • Comply with legal obligations

Legal Bases for Processing (GDPR)

If you are located in the European Union, European Economic Area, or United Kingdom, we process your personal information under the following legal bases:

  • Performance of a contract (e.g., processing orders, payments, shipping)
  • Consent (e.g., marketing communications, cookies where required)
  • Legal obligations (e.g., accounting, tax, regulatory compliance)
  • Legitimate interests (e.g., fraud prevention, improving services, site analytics), provided such interests are not overridden by your rights

Sharing Personal Information

We do not sell personal information. We may share personal information with:

Service Providers

Third parties that assist us in operating our business (e.g., Shopify, payment processors, shipping carriers, email and SMS platforms, analytics providers).

Advertising & Analytics Partners

We use advertising and analytics tools such as Meta (Facebook), Google, and Shopify Analytics. Some data may be transmitted directly from Shopify servers (including via the Meta/Facebook Conversions API), which may not be blocked by ad blockers.

Legal & Business Transfers

We may disclose personal information to comply with legal obligations or in connection with a merger, acquisition, or sale of assets.

International Data Transfers

Personal information may be transferred outside your country of residence, including to the United States and Canada. When we transfer personal data outside the EU/EEA/UK, we rely on appropriate safeguards such as Standard Contractual Clauses or other lawful transfer mechanisms approved under GDPR.

Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements.

Your Rights (EU / EEA / UK Residents)

If you are located in the EU, EEA, or UK, you have the right to:

  • Access your personal information
  • Correct inaccurate or incomplete information
  • Request deletion of your personal information
  • Restrict or object to certain processing
  • Request data portability
  • Withdraw consent at any time (where processing is based on consent)

You also have the right to lodge a complaint with your local data protection authority.

To exercise these rights, contact us using the information below. We may verify your identity before fulfilling requests.

Your Rights (U.S. & California Residents)

California residents have rights under the California Consumer Privacy Act (CCPA/CPRA), including the right to access, delete, and limit certain uses of personal information, and the right not to be discriminated against for exercising these rights.

Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is completely secure.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes take effect upon posting. Continued use of the Site after changes constitutes acceptance of the updated policy. Material changes will be communicated where required by law.

Contact Information

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:

Email: customerservice@bromeliaswimwear.com